Most brands lose 20–40% of their ad budget to what we call the Advertising Tax – hidden waste from creative decay, funnel friction, and misattributed spend. This calculator shows you yours – in 60 seconds.
Instant results. No email wait.
Built from $20M+ in managed Meta spend.
Every month your funnel silently wastes money. A landing page with a 22% drop-off. Retargeting audiences that haven't been refreshed in 6 weeks. Creative that fatigued 10 days ago but nobody caught it.
These aren't catastrophic failures. They're slow bleeds. A 3% tax here. A 7% tax there. Added up, it's tens of thousands per year – money that never hit your bottom line.
A dollar figure showing how much you're likely losing per month to your Advertising Tax – based on creative fatigue, funnel friction, and misallocated budget at your spend level and channel.
The three biggest sources of your Advertising Tax for brands at your spend tier – ranked by revenue impact, with the exact metrics to check first.
A prioritized 5-week plan to cut your Advertising Tax. Highest-impact actions first. Hand it to your media buyer or agency today.
How your estimated numbers compare to top-performing brands in your spend tier. See where you're leaving money on the table.
Get your Advertising Tax Report. See exactly where your ad budget is being wasted – and how to stop it.